Over the last few years the use of online videos as a means of corporate advertising has become exceedingly common – and for good reason!

While up until recently, television commercials have been arguably the most powerful way to reach and influence the masses, in recent years this power has largely shifted away from traditional television commercials, and veered towards web-centric video advertising. Many companies are now switching their primary marketing focus to online video based strategies in order to reach as many of their customers as possible, and as such are seeing a much higher return on investment when compared to traditional television based advertising.